New Ecommerce Platform For Arabella Designs

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In today’s digital age, a compelling online presence is indispensable for businesses looking to thrive. Recognising this, Reach Agency has crafted a brand-new website for Arabella Designs, a company renowned for its exquisite bespoke sofas.

The Genesis of Arabella Designs

Arabella Designs, with its commitment to luxury and craftsmanship, is a new but prominent player in the world of bespoke furniture. Known for its artistry in creating tailor-made sofas that embody elegance and comfort.

The Need for a Digital Facelift

While Arabella Designs is aiming to establish a strong foothold in the traditional retail sphere, it recognised the need to expand its reach beyond the confines of brick-and-mortar stores. The digital era presented an opportunity to tap into a global customer base, making it imperative for the company to establish an online presence.

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The Role of Reach Agency

Enter Reach Agency, Renowned for our innovative solutions and client-centric approach, Reach Agency was the ideal partner for Arabella Designs in its journey towards digital transformation.

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Crafting a Digital Masterpiece

Understanding Arabella Designs’ Vision

The first step in this collaboration was a deep dive into Arabella Designs’ ethos and vision. Reach Agency meticulously analyzed the brand’s identity, the essence of bespoke sofas, and the unique value they brought to their customers. This understanding laid the foundation for the website’s design.

The User-Centric Approach

Arabella Designs’ clients seek more than just furniture; they desire an experience. The website was meticulously designed to offer an immersive journey, allowing users to explore the world of bespoke sofas as if they were in a showroom.

Seamlessness and Functionality

A key focus was placed on ensuring the website’s functionality. From easy navigation to a smooth checkout process, the platform was engineered to provide a hassle-free experience for customers, enhancing their online shopping journey.

Showcasing Artistry

Arabella Designs’ sofas are not just pieces of furniture; they are works of art. The website showcases these masterpieces through high-resolution images and detailed descriptions, allowing customers to appreciate the craftsmanship that goes into each sofa.

SEO Optimisation: A Game Changer

To maximize Arabella Designs’ online visibility, Reach Agency implemented a comprehensive SEO strategy.

This involved:

Keyword Research

Thorough research identified the most relevant and high-impact keywords in the bespoke sofa industry. These keywords were strategically incorporated into the website’s content and meta tags.

Content Creation

Engaging, informative, and SEO-optimised content was created, ensuring that Arabella Designs’ website not only attracts visitors but also provides them with valuable insights into bespoke sofas.

Mobile Responsiveness

Recognising the prevalence of mobile browsing, the website was optimized for various devices, ensuring a seamless experience for all users.

The Results

The launch of Arabella Designs’ new e-commerce website marked a significant milestone in its journey. Within weeks, the website started garnering attention, drawing in a national audience of sofa connoisseurs. Traffic has soared, and the brand’s online presence expanded exponentially.


The collaboration between Arabella Designs and Reach Agency exemplifies the power of a well-executed digital transformation. By creating a visually stunning, user-centric e-commerce platform and optimizing it for SEO, Arabella Designs is now well-positioned to thrive in the digital landscape.


1. How long did it take to develop Arabella Designs’ new website?
The development process took approximately three months, ensuring attention to detail and perfection.

2. What sets Arabella Designs’ bespoke sofas apart from the rest?
Arabella Designs’ sofas are meticulously handcrafted in the UK, tailored to individual preferences, and exude luxury in every detail.

3. Can I customise my sofa on the website?
Absolutely! Arabella Designs’ website offers a user-friendly customization feature, allowing you to design your dream sofa.

4. Is the website accessible on mobile devices?
Yes, the website is fully responsive, ensuring a seamless browsing experience on all devices.

5. How can I stay updated with Arabella Designs’ latest creations?
You can subscribe to Arabella Designs’ newsletter on the website to receive updates on new sofa designs and promotions.

Don’t miss out on the opportunity to explore the world of bespoke sofas at Arabella Designs. It’s time to experience luxury and craftsmanship like never before.